Interfilière Hong Kong 2014 Recap

Apr 11th, 2014 | By | Category: The Lingerie Journal

Interfiliere Hong Kong

Interfilière Hong Kong closed another successful show earlier this month with 3,200 visitors from over 40 countries. The eight edition, held from April 1 – 2, 2014 at the Hong Kong Convention and Exhibition Center, drew in a stable number of exhibitors with the show organizers noting a +8 percent growth in overseas visitors.

“It was our first participation at an Interfilière show. We are happy with the result of the professional trade show and met interesting potential customers. We look forward to the next show!” said Suchai Lertsukittipongsa, Manager of International Trade Department for Shantou Maniform
Garments Co., Ltd (China).

Interfiliere Hong Kong

Show organizers noted the show’s growth doesn’t stem from one specific country or region; instead, visitors from the Americas, Europe, Russia & Baltic States and Asia were all well-represented. Additionally, a growth of visitors from Malaysia, Germany, Brazil and Japan was noted at this edition.

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China remained the biggest visiting country after Hong Kong; buyers from Guangdong were best represented followed by buyers and brands from Shanghai, Fujian, Zhejiang, Liaoning and Beijing. Some new and returning visiting countries included Slovenia, Poland, Greece, Israel, Mexico and the Netherlands.

Interfiliere Hong Kong

“The feedback from exhibitors was ‘a definite success’. The show was a real business platform; bringing together the right people. With a growth of +8% overseas visitors, the show confirms its international status,” said Marie Swarbreck, Marketing & Communications/PR Manager for Interfilière Hong Kong. “This year again 70% of the visitors were decision makers.”

Interfiliere Hong Kong

The show’s popular projects and seminars attracted a variety of attendees from brands to designers. And 3,200 visitors attended Interfilière Hong Kong’s colorful and trend-inspired show.

From the FITNESS IN THE PARC-themed trend forum which gave the designers and buyers a clear overview of the latest trends in the bodyfashion industry; up to the pioneering collaboration between Eurovet, HKIAIA-member manufacturers and Concepts Paris for the CREATIVE LAB which showcased through prototypes the longings of the New Women. The feedback from visitors and participants has been enthusiastic and they look forward to future creative projects.

Interfiliere Hong Kong

The Eco-System showcase gave each visitor the possibility to use their 5 senses and learn more about the life-cycle of textile, apparel and the impact it all has on mother earth.

The showcase also profiled some ecological prototypes, using the recycled and sustainable fabrics and products of exhibitors, created by the graduate students of the ACE institute of the Hong Kong Polytechnic University. The project was coorganised by Eurovet and the French Knitwear and Lingerie Federation. It was greatly received by exhibitors and visitors as sustainability is a hot topic in every company today.

Interfiliere Hong Kong

All these events were coordinated with trend and informative seminars to enlighten the visitors. The topics varied from consumer focused seminars, trend inspiration to sustainability. Each speaker got the attention of the audience of a full seminar room.

“Interfilière Hong Kong has proven again to be the quality intimates and swimwear trade show to attend when looking for innovation and inspiration,” added Swarbreck.

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