International Intimates to Streamline Global Distribution Chain

Dec 16th, 2014 | By | Category: The Lingerie Journal

Rene Rofe Signature Collection Secret Garden Bustier 512076

Above: René Rofé Signature Collection Secret Garden Bustier.

“This move is faithful to our founder’s ethos of equality—a belief that all our retailers deserve a level playing field.” – Joe Tawil.

International Intimates announced today that effective January 1, 2015, the company will no longer seek or maintain any exclusive distribution agreements.

The company, which houses the René Rofé Sexy and Pink Lipstick Lingerie brands, among many others, says that in today’s global marketplace, traditional exclusivity agreements do not serve the best interest of the brands, or the ultimate consumer.

René Rofé Lingerie René Rofé Lingerie

Sexy Division President Joe Tawil says, “This move is faithful to our founder’s ethos of equality—a belief that all our retailers deserve a level playing field. Of course we will continue to develop and maintain strong and mutually beneficial partnerships with our global distribution chain, just not in a way that gives distribution rights wholly to any one entity. We feel it’s important to take this action on behalf of the consumer, because at the end of the day it’s the consumer who will be rewarded with great product at great value.”

International Intimates maintains a comprehensive inventory, and is in-stock and ready to ship on 95% of its thousands of fashion-forward SKUs. The company invites distributors worldwide to partner with them and thrive together in this new, forward-looking global marketplace.

Questions?

All inquiries should be made to International Intimates. E-mail: info@renerofesexy.com, Tel: 212-213-4848.

Source Article from http://thelingeriejournal.com/international-intimates-streamline-global-distribution-chain/

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